400% More Partners: How B2B SaaS Teams Transform Affiliate Marketing Strategies
In an era where digital partnerships can make or break revenue growth, Semrush’s strategic transformation reveals a critical blueprint for scaling…
Case Studies
January 2026
Case Studies
7 Case Study Strategies That Generated $18M in Influenced Pipeline for Enterprise Teams
The $2M Pipeline Problem: Why Most Case Studies Collect Dust Enterprise marketing teams invest an average of 47 hours creating each customer success…
Enterprise Sales
How Enterprise Sales Teams Generate 3X More Pipeline by Mastering Competitive Intelligence
The Competitive Intelligence Revolution in Enterprise Sales Enterprise deals are dying in the dark. Companies lose 68% of complex B2B opportunities…
Account Based Marketing
91% of Companies Increase Deal Size with ABM: 7 Strategies Enterprise Teams Actually Deploy
Why 91% of ABM Programs Fail (And How Top Teams Succeed) The data tells a brutal story. While 91% of companies implementing ABM report increases in…
Enterprise Sales
How CROs Layer Sales on $150M+ PLG Engines Without Killing Self-Serve Growth
PLG Doesn’t Monetize at Scale—Sales Does The myth that product-led growth eliminates the need for enterprise sales has cost companies tens of…
Case Studies
How Enterprise Teams Generate $2M+ Pipeline with Customer Success Stories: 9 Documentation Strategies
The $47 Million Documentation Gap Most Marketing Teams Ignore Enterprise marketing teams produce an average of 8.3 customer success stories per year,…
Enterprise Sales
95% of Enterprise AI Deployments Fail: 7 Implementation Strategies That Actually Work
MIT’s State of AI report delivered a gut punch to every CRO and enterprise sales leader in August: 95% of enterprise AI deployments are failing to…
Sales Gifting
How Enterprise SDRs Book 3X More Meetings with Strategic Gifting
In 2025, the average enterprise sales team loses $1.2M annually to ineffective outreach – with gifting strategies representing the most overlooked…
Case Studies
68% of Case Studies Fail: 7 Proof Point Strategies Enterprise Teams Actually Use
In a world where B2B buyers are increasingly skeptical, case studies could be the difference between closing a $500K deal or losing momentum—yet…
B2B Direct Mail
7 Direct Mail Campaigns That Generated 18% Response Rates for Enterprise B2B Teams
Why 68% of B2B Direct Mail Campaigns Generate Zero Pipeline Most enterprise marketing teams waste between $47,000 and $180,000 annually on direct…